Established in 1955, Royal Enfield Motors is now a part of the Eicher Group of Companies – a Rs.10 billion conglomerate. The Eicher Group has a range of interests in the automotive industry, including tractors, automotive gears, small trucks, exports, management consultancy and cartography. Royal Enfield’s corporate philosophy is built around quality and unflinching loyalty to the customer, reasons why the legendary Bullet is not just a bike but a motorcycling icon.
            In India, it is a symbol of status to own a Royal Enfield Bullet.   The ruggedness and reliability of the bike is endorsed by the army, the police, the paramilitary forces and over 500 institutions which form part of the die-hard customer base of the Bullet, dubbed the "Rajagadi", or royal vehicle. This loyalty is also engendered in the Bullet Club, a vibrant community of Bullet owners, who live a life of adventure and freedom, on their Bullets.
            The Bullet, in particular, could never be the bike it is today if it were not for the Bulleteer’s love for it. The company, to provide greater value to the Bulleteer, has constantly upgraded technology and introduced higher powered models to satiate your growing urge to scale greater heights, travel on unridden paths and make the bike perform harder.
            This spirit of adventure, freedom and oneness between man and machine is what makes the Royal Enfield more than just a motorcycle. It is this spirit that comes alive when Royal Enfield riders come together to go on The Ride.




And just in case you want to get more info on
Royal Enfield motorcycles on the Web, go to http://www.motocafe.com/